Author: Gord
Based out of the UK, Gord works for a research analytics firm specializing in the camera industry, employing advanced data analysis and market research techniques to provide invaluable insights to manufacturers and stakeholders.
In a strategic move, Panasonic unveiled a significant internal reorganization this week. The Japanese tech giant consolidated its cinema and mirrorless camera departments, aligning them under a unified umbrella. This action underscores Panasonic’s unwavering commitment to advancing its camera technology, with implications ranging from professional cinema equipment to consumer-grade cameras. The integration of previously distinct departments signals Panasonic’s proactive stance in adapting to the evolving dynamics of the imaging industry. By fostering synergy between cinema and mirrorless divisions, the company positions itself for comprehensive advancements across a spectrum of products, promising an exciting future for enthusiasts and professionals alike. Panasonic…
The past few weeks saw some notable news events in the photo and video sector.
BCN published the latest sales for interchangeable lenses in the Japanese market for October 2023. They do this regularly and are the only place in the world where this information is publicly available. This is the first time that third-party lenses sold better than OEM lenses – as in Sigma and Tamron lenses sold more than Canon and Nikon lenses! Third-party lenses represent over 35% of total sales for October. The numbers show that the Sony E mount is the most popular mount by far, with 36.6% of sales. The Nikon Z mount came in second with half the sales…