Map Camera, a renowned Japanese camera retailer, unveiled its list of top 10 camera sales for the year 2023, presenting a distinctive perspective that deviates from Yodobashi's results, known for selling more Sony cameras.

Map Camera's data indicates that the Nikon Z8 claimed the coveted title of the best-selling camera in 2023, despite showing up half way through the year, as it started shipping on May 25. Contrasting this, Canon's presence in the top 10 is limited to a single model, namely the Canon EOS R6 Mark II, introduced to the market in November 2022.

The disparity in the rankings from Map Camera underscores a more varied representation of the camera market compared to Yodobashi's figures. Notably, Sony retains a significant share with three of its cameras securing positions in the top 10, affirming the brand's enduring prominence in the industry.

  1. Nikon Z8
  2. Canon EOS R6 Mark II 
  3. Nikon Zf 
  4. SONY a7R V 
  5. SONY a7 IV
  6. SONY a7C II 
  7. RICOH GR IIIx 
  8. FUJIFILM X-S10 
  9. Panasonic LUMIX S5II 
  10. FUJIFILM X-T5

Derek is a writer, video and stills shooter who has been in the video graphics industry since the 1980s. Derek is a founding member of the Camera Insider.

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