In our ongoing commitment to provide timely updates on global camera sales, today's focus shifts to the state of the camera and lens rental market in the United States.

Recent observations surrounding Yodobashi camera sales have led some industry pundits to conclude a diminishing demand for Canon products. A thorough examination of the Lens Rental top 20 for 2023, reveals Canon's unequivocal dominance.

Of the top 10 rented products, six belong to Canon, with a total of 11 securing positions in the top 20. What stands out as particularly noteworthy is the absence of any Nikon camera or lens within the top 20 rented products for 2023, leaving the landscape exclusively shared by Canon and Sony, with no representation from Panasonic, OM System, Fujifilm, or Pentax.

At the forefront of this trend is the Canon EOS R5, claiming the top spot as the most rented device, closely followed by its predecessor in 14th place, the 5D Mark IV. The Canon EOS R6 and R6 Mark II also make notable appearances at 11th and 16th place, respectively. While Sony demonstrates a strong presence with nine cameras and lenses in the Top 20, an intriguing pattern emerges, indicating a greater interest in Sony's video capabilities over its still photography offerings. Notably absent are Sony's a7 R5, a7 R4, and other photo-centric cameras, replaced by the a7S III, the FX3, and FX6.

Among the most sought-after lenses, the Canon RF 28-70mm NS and the Sony 70-200 take center stage. Additionally, both Canon EF and RF versions of the 70-200 secure commendable positions, ranking 6th and 7th, respectively, in the lens rental charts.

  1. Canon EOS R5
  2. Canon RF 28-70mm f/2L
  3. Sony FE 70-200mm f/2.8 GM OSS
  4. Sony Alpha a7S III
  5. Sony FX6 Full-Frame Cinema Camera
  6. Canon EF 24-70mm f/2.8L II
  7. Canon RF 24-70mm f/2.8L IS
  8. Canon EF 70-200mm f/2.8L IS III
  9. Canon EOS C70 Cinema Camera (RF)
  10. Sony FE 24-70mm f/2.8 GM II
  11. Canon EOS R6
  12. Sony FE 70-200mm f/2.8 GM OSS II
  13. Sony FX3 Body alone
  14. Canon 5D Mark IV
  15. Canon RF 70-200mm f/2.8L IS
  16. Canon EOS R6 Mark II
  17. Sony FX3 Full-Frame Cinema Camera
  18. Sony Alpha a7 IV
  19. Sony FE 24-70mm f/2.8 GM
  20. Canon RF 100-500mm f/4.5-7.1L IS USM

Derek is a writer, video and stills shooter who has been in the video graphics industry since the 1980s. Derek is a founding member of the Camera Insider.

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