Author: Derek

There’s been a lot of talk about canon opening up their lens mount. The Ordinary Filmmaker did a good job of covering the trials and tribulations over the past few years from Canon enforcing their IP to allowing some third party lens makers to produce RF lenses, but things started to get exciting with an October post by Sony Alpha Rumors. https://youtu.be/EstGqpFMafQ Ordinary Filmmaker: Canon RF mount trials and tribulations Sony Alpha Rumors gave us hope in October when they said Canon would open the mount by the end of 2023, but has not updated this story since October, 2023.…

The website, Newswitch, states that the “camera market is on a recovery trend. Demand in China, which can be said to be the driving force, is solid, and with the tailwind of the weaker yen, sales of high-priced models are strong and shipments are increasing.” In a dramatic turn of events since 2020, the Japanese yen has experienced a significant depreciation, plummeting by over 30% against the US dollar. The trend persisted into 2023, witnessing an additional 12% slide. While this depreciation has upped the ante on input costs for raw materials, it has concurrently triggered a notable downturn in camera…

In the digital camera market, Yodobashi Camera’s sales data for the period spanning November 1 to November 15, 2023, unfolds a narrative of unexpected twists. While Sony’s stronghold in the top 10 may not be shocking, the rise of the Sony a7C II to the zenith of popularity at Yodobashi is a revelation. This rise comes at the expense of the Sony A7 IV, which drops to the second place. The fact that the a7C II kit version clinches the third spot underscores Sony’s adept understanding of consumer preferences. Breaking into the ranks, the Nikon Z8 secures the fourth position,…

Smallrig unveils the RC 60B Bi-Color Light at $199: A Compact Illumination Solution, but Who’s the target audience? It’s compact, lightweight, and portable, Boasting an Internal Battery and could be ideal for those on the run. What’s in the Box? I enjoy the tactile experience of unboxing a new product—the scents and even the texture. I know, I’m strange, but I’m not alone and Smallrig doesn’t disappoint. They’ve delivered a well-crafted package, where every component is meticulously enclosed, conveying the message that we spent time designing every aspect of this product, right down to the packaging. What’s in the Box…

We have some very impressive Black Friday deals on the eve of Black Friday. First off, a Happy Thanksgiving to our US visitors. I hope you have a great day and enjoy your turkey dinner with friends and family. The deals are world wide, but carry from country to country. Save $900 off the Canon EOS R5 at Adorama, B&H & Amazon Save $900 off the Canon EOS R5c at Adorama, B&H & Amazon Save $500 off the Canon RF 100-500 at Adorama, B&H & Amazon Save $500 off the Canon RF 28-70L at Adorama, B&H & Amazon Save $500…

According to Fuji Rumors, Fujifilm has concluded its announcements for 2023, which aligns with the industry trend of avoiding major releases after November. The company’s current focus is on optimizing product distribution through retail channels. Looking ahead to the first quarter of 2024, Fuji Rumors anticipates that Fujifilm will unveil a more extensive lineup of cameras compared to the releases in 2023. With two cameras already launched, a straightforward calculation suggests the potential introduction of at least three additional cameras. This projection implies a noteworthy volume of camera announcements in 2024. While there is a possibility of a January announcement,…

PetaPixel reviewed the Sigma 70-200 F/2.8 DG DN OS Sports lens, but found the optical performance lacking. Take a look at their full article, but for those that want the skinny, we have the key points below. https://www.youtube.com/watch?v=tNKo0Lv3gGE&embeds_referring_euri=https%3A%2F%2Fwww.sigma-global.com%2F&source_ve_path=OTY3MTQ&feature=emb_imp_woyt Upon lifting it, there was a noticeable heft to the lens. While the 1350 grams isn’t a dealbreaker, it’s worth mentioning that the Sony FE 70-200mm f/2.8 GM II is noticeably lighter at 1045 grams, and the Tamron 70-180mm F2.8 even lighter at 855 grams. In contrast, it’s lighter than Panasonic’s S PRO 70-200mm F2.8, which tips the scales at 1500 grams.…

Nikon (OTC:NINOY) Corporation revised their revenue forecast to JPY690 billion, but more importantly, they revised upward their operating profit forecast to JPY34 billion, according to the company’s President, Toshikazu Umatate. Nikon reported these revised figures at their recent earnings call. Nikon stated that their imaging products and healthcare businesses have shown strong performance, while the precision equipment and component businesses are confronting challenges due to the sluggish semiconductor market. Earnings call key notes Nikon stated that interchangeable lenses sales have also been revised upwards, contributing to a raised revenue forecast of JPY275 billion. Nikon’s first-half revenue increased to JPY331.2 billion,…

It’s been 3.5 years since Sony announced the Sony A7S III. Many had predicted that we would see a refresh of the A7S III coming in late 2023 or early 2024, but that has been dashed by Sony Alpha Rumours, along with the idea that we will be getting a refresh of the Sony Alpha One. SO what is Sony expected to announce between now and January? Sony registered three cameras in September. WW459276 was registered on September 20 and was released as the Sony a9 III last week, sporting a global shutter that has reverberated through the industry ever…

The Sony a7 IV has been kicked out of the Yodobashi Top 10 Camera sales for the first time this year. Nikon dominates the Top 10 camera sales with four SKUs in the top 10 with the Nikon ZF taking the number one spot, the Nikon Z8 in the number three spot and the Nikon Zf in four as a kit package. Canon has only managed a single camera in the Yodobashi Top 10 and that’s the Canon EOS R50, a camera that we believe offers great value at $679, and competes well against the Sony ZV-E10. Nikon Zf Sony…