Sony Alpha Rumors is cure that the Sony a9 III will be announce on November 8, 2023 at Sony's Creative Space in New York City. That's just under one month away. Andrea says that the information comes from a trusted source, though he is still not 100 percent sure.

He gave the following reasons why he thinks this will happen.
- The Sony A9II was announced four years ago at Creative Space
- Sony registered a camera on September 4, 2023
- A trusted source told me Sony has scheduled the A9III release between November and January
- A trusted source has shared details, but they cannot be leaked before certain date.
While Sony Alpha Rumors states a a camera was registered by Sony on September 4, 2023, they have since registered two additional cameras. While one is expected to be the a9 III, could the other be the Sony a9 II? Previously the Ordinary Filmmaker had stated that the A1 II would be coming before the end of the year according to one of their sources.

Could one of them be the Sony a7S IV? This would mean a 3.5 year refresh, a big improvement over the A7S III, and a much needed refresh since Nikon released the Z8 and Canon is about to release the EOS R5 II.